The design of children's playgrounds should focus on experience!

 News     |      2024-08-09 11:52

The design of children's playgrounds is generally considered from the aspects of market, profession, consumers, operation, etc., mainly involving safety, playability, and the shaping of their own brand image. Currently, there are more and more children's playgrounds of different sizes in large, medium, and small cities across the country, and the effective coverage rate of a children's playground as an independent entity is becoming smaller and smaller, and this trend will gradually expand.

So to strengthen the competitiveness of a children's playground, we need to start from the source, grasp the essence and key points in the initial playground design plan, and the most worth exploring is how the actual experience of the children's playground is. Whether the creativity is implemented and the experience is satisfactory, gives consumers the desire and motivation to consume.

With the changes in current population structure and consumption concepts, it has been found that young consumers born in the 1980s and 1990s are more avant-garde in their tourism consumption concepts and have a stronger desire to pursue high standard consumer goods. Therefore, in the design of children's playgrounds, this emerging consumer change should be taken into account, and the participation of young parents in the design of children's playgrounds should also be considered.


This involves making non powered amusement parks the dominant force in children's play, and making the keyword of interaction the dominant force in the design of children's amusement parks. Although the target consumer group of children's playgrounds is children, due to innate factors such as children's inability to play independently and strong dependence on parents, the user experience of accompanying parents should also be taken into account in the design of children's playgrounds. Making children's playgrounds a place for parent-child interaction is an important design point in the planning of children's playgrounds in the new era.


The amusement projects in the children's playground have almost zero appeal to adult parents. But if some educational and entertaining amusement projects are added to the design, parents can guide their children to participate in the project experience with their own mentality, meeting the needs of parent-child interaction. Parental companionship is not only a simple form of care, but also a great way to increase parental involvement. This is a practical and feasible way to emphasize the upgrade of children's playground experience, including the parent group in the scope of experience, and making the amusement projects carry more significance.

  

When designing and planning a children's playground, it is important to keep up with market changes, grasp consumer psychology, consider the participation of young parents in design details, and increase parent-child interactive amusement projects while meeting children's entertainment needs to enhance the entertainment experience of parent-child families.