The market situation for children's playgrounds is very good, but it does not mean that running a playground is easy. Marketing methods are an important part of the operation of this playground. What are the common marketing methods for children's playgrounds? Summarized the following points.

Experiential marketing activities

Experiential marketing has become a common marketing method in industries including digital, cosmetics, education, and children's playgrounds, driving potential consumers to experience in store and facilitating conversion through the experience. The Children's Naughty Castle can offer limited time free trial coupons. Distribute through promotional activities and publicity, especially at the beginning of the opening, implementing free play on the opening day, and ensuring sustained popularity. Similarly, the free experience is also the best way to promote the reputation and image of the Children's Naughty Castle Park store.

Marketing on self media platforms

We Media with social attributes has exceeded traditional media and ordinary online promotion platforms in terms of its communication influence. In particular, the marketing promotion of Paradise is particularly suitable for such as Weibo, WeChat and Toutiao Tiktok to attract fans, cultivate potential customers, help establish store image and increase its influence, so as to win more consumers.

Word of mouth marketing

As the saying goes, the reputation of ordinary people is not as good as the reputation of gold and silver cups, so the reputation of consumers is very important. Conducting word-of-mouth marketing, the service level of Children's Naughty Burger occupies a key position. Maintain a good service attitude, and when children and their families have fun, good word-of-mouth will gradually spread, increasing the chances of successfully discovering potential consumers.

Collaborative marketing with third parties

Cooperate with communities, schools, kindergartens, local celebrities or group buying partners, and even organizations with industrial chain relationships with children's naughty castles for mutual benefit, exchanging goods and benefits, and achieving a win-win future. For example, collaborating with kindergartens to regularly organize activities; Cooperate with children's product merchants within the region to implement advertising exchanges, etc.

IP derivative marketing

Starting from the brand positioning of the children's playground, developing complementary derivatives can instantly enhance the brand image and value of the amusement park, and also make it easier for consumers to remember. Consumers can give away relevant derivatives appropriately after applying for membership or services; In addition, by designing scenes with visual, interactive, and entertaining elements, it is easier to win the favor of consumers.